Should My Aspiring Content Creator Pal Cease Using People for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our friendship to become merely a tally of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on TikTok who execute that style of casual, DIY content creation.

Creating content is my version of engaging with life: observing the nuances, sharing them with an viewership that values the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we make together can get us: a foot in the door. I know not all people likes being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions support one another in small ways. I thought recording a short video now and then would be enjoyable for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I document our time together.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like asking before filming, and avoiding angles that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she must to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some authentic memories, where true emotions are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The solution is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Geoffrey Fisher
Geoffrey Fisher

Alex is a veteran network engineer and tech journalist who covers innovations in UK networking.